We respect your privacy and are committed to protecting any information collected through your use of this website.
Information Collection and Use
This website uses Google Analytics 4 (GA4) and Google Tag Manager (GTM) to collect and analyze traffic data. We use this information to understand how visitors interact with the site, measure the effectiveness of our design and content, and improve the overall user experience.
Google Signals and Demographic Data
We have enabled Google Signals in Google Analytics. This feature enables Google Analytics to collect visitation information and associate it with Google information from accounts of signed-in users who have consented to this association for the purpose of ads personalization. This includes:
- User demographics (age, gender, and general interests)
- Approximate geographic locations
- Cross-device tracking data
This data is aggregated and anonymous. It does not identify individual users and is used solely to analyze audience distributions and site usage trends.
Cookies and Tracking Technologies
Google Analytics uses cookies (small text files placed on your device) to collect standard internet log information and visitor behavior information in an anonymous form.
Opt-Out & Managing Your Data
You can control or prevent the collection of your data at any time:
- Use the Google Analytics Opt-out Browser Add-on to prevent GA4 from using your visitation data.
- Manage your personalization preferences in your Google Ads Settings.
- Clear or disable cookies in your web browser settings.
Contact Information
If you have any questions about this policy or our data collection practices, please feel free to contact us at ixdia@csueastbay.edu.